I also adore that the name is inextricably linked with that decadence that comes from a source of one big transgenerational Italian family. They live their lives passionately and radiate a Mediterranean beauty that comes from doing so, which is impossible to emulate (as with Dolce & Gabbana, my other Italian fash faves).
Ottavio Missoni, founding father of the dynasty, sadly passed away recently, at the age of 92.
Eldest granddaughter of the family, Margherita, last week Instagrammed this cute photo (above), with the caption 'Dance the night away. #Happyhappydontstop', which says it all really.
Voici Cara Delevingne on the catwalk in Missoni Spring/ Summer 2013; a fashion fun-lover's dream
Et voila, some More Margherita. A girl after my own heart, who embodies joie de vivre, has a fun fashion sense and penchant for flower-bearing trees and secret gardens
