Prada Made In India

Prada's Made In India range combines, with aplomb, two things close to my heart: India and fashion artisanship. I've always been completely awe-inspired at the sheer talent of India's craftsmen on family trips back to the motherland, which instils in me such pride in my heritage.

The items in the Made In campaign have been produced using traditional techniques, materials and craftsmanship from the world over.
India: clothing made using Chikan (an ancient embroidery technique that my Mum's been wearing for years), PUMPS (want, want, want) and bags conjured up using an age-old method of weaving fabrics. Peru: items of wool knitwear using peruvian 'campesinos'. Japan: jeans from world's most sophisticated denim manufacturer. Scotland: trad tartan wool knits.

Applaud to Mario Prada, Miuccia's grandfather, for scouring the globe to seek out the very best of global artisanship and to the ever-forward-thinking Miuccia for championing it today in this way.

Meeting the Made In India ballerina flats, pump-to-face, in Selfridges' beautiful Shoe Lounge only confirmed to me, in my day-dreaming little mind: I want these ballerinas on my feet right now please. Absolute beauties.

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